It's similar to the old Vanity Fair reader. How would you describe the Air Mail reader? I wanted it to be more like the FT Weekend than the daily edition of any kind of newspaper. I wanted something I could read on the weekend that wouldn't make me hang my head in despair, and that celebrated the world outside the United States. The news out of Washington has not been in short supply these last four years. It feels like you've stayed away from trying to break news about the US. When I look at Air Mail, there are a lot of stories about Europe, UK Prime Minister Boris Johnson, that sort of thing. We've also made plans to possibly do a Spanish one. We have a lot of Italian friends, and, as well as they speak English, they prefer to read in Italian. We're going to do an Italian-language edition and a French-language edition. We never lost an advertiser during the pandemic. The slogan underneath the logo was "for the world traveler." Quietly last spring, we changed it to "world citizen" when people stopped traveling. It's funny because Air Mail was really built for people who travel a lot. We had raised a certain amount of money, and it was going to be able to last us at least a good three years. So I heard you're out trying to fundraise again. In a conversation with Insider, edited for clarity and length, Carter, who is 71, outlined his plans for the company, including future Italian and French language editions and high-end Air Mail-branded merchandise.
It derives 30% of its revenue from subscribers, 60% from advertisers, and 10% from other streams like its new e-commerce store, the spokesperson said. A spokesperson declined to break those numbers down further.īy the end of the year, Air Mail - which costs $80 annually, up from $50 a few months ago - expects to employ 40 people, up from 30 right now. Carter is seeking $15 million for the company's second round of funding, a similar amount to its first round in 2019, he confirmed.Īir Mail blasts out its Saturday "digital weekly" covering politics, business, arts, and culture to about 110,000 subscribers, which includes paid, trial, and comped subscriptions, the company said. The former longtime Vanity Fair editor has been trying to raise money lately, people with knowledge of the plans told Insider. Graydon Carter is looking to expand Air Mail as the newsletter nears its second anniversary this summer.
Air Mail has 110,000 free, paid, and trial subscribers, the company said.The digital-media startup is planning foreign-language editions in Italian and French.
Graydon Carter is out raising more money for Air Mail, two years after its launch.